Quote pipeline calculator: what are my open quotes worth in purchase orders?
100 quotes at the study’s 21.1% quote-to-PO rate and $12K median quote come to about 21.1 purchase orders worth $253,200. Enter your own quotes, rate and quote value below.
The formula
expected purchase orders = quotes × quote-to-PO rate expected PO value = expected purchase orders × typical quote value cautious value = expected purchase orders × $5K (the study’s median PO)
Use the median quote, not the average, as the typical value: the study’s average quote was $137K because a few very large quotes pull it up. And orders tend to be smaller than quotes: the median purchase order was $5K, partly because small quotes convert best (18% of quotes under $10K, against 5–9% of larger ones). The cautious figure uses that instead.
Check against the study
1,271 quotes × 21.1% = 268 purchase orders, and 268 × $12K = $3.2M. The study recorded $6.3M of purchase-order value, but about half of it was a single $3.1M order; without it the year’s PO value was $3.1M. 73 of 268 purchase orders also carry no amount. So the formula gives a reasonable first estimate, and one large order can move the real figure a long way.
Expected PO value by quotes and rate
| Quote → PO rate | 25 quotes | 50 quotes | 100 quotes | 250 quotes |
|---|---|---|---|---|
| 14.2% | $42,600 | $85,200 | $170,400 | $426,000 |
| 21.1% | $63,300 | $126,600 | $253,200 | $633,000 |
| 28% | $84,000 | $168,000 | $336,000 | $840,000 |
| 35% | $105,000 | $210,000 | $420,000 | $1,050,000 |
At a $12K quote value. 14.2% was the U.S. rate a year earlier, 28% the Midwest’s and 35% Ohio’s and Michigan’s. Sources: sections 01, 06, 07, 08 and 10 of the 2026 study, November 2025 – October 2026.
Related
- What is the average quote-to-PO conversion rate?
- What is the average manufacturing quote size?
- Prospecting calculator
- Glossary: quote-to-PO rate
Cite this
Factur (2026). Quote Pipeline Calculator: Expected Purchase Orders and PO Value. 2026 U.S. Manufacturing Sales Study. https://data.facturmfg.com/reports/tools/quote-pipeline-calculator.html
License: CC BY 4.0. Free to cite, quote, embed and reuse with attribution to Factur and a link to this page. Data: November 2025 – October 2026; full study.
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