Key findings from 12 months of U.S. manufacturing sales
1,271 quotes, 268 purchase orders and $127.3M quoted, with the calls, emails and texts behind them. Each finding below has its own chart, table and method; the full 43-page study has all of it by month, state, industry and buyer size. Writing about it? Start with Manufacturing Sales Statistics 2026: 40+ Data Points: every number with its source.
Findings
- Manufacturing Quote-to-PO Rate by State (2026)
Across 1,271 U.S. manufacturing quotes in the 12 months to October 2026, 21% became a purchase order, up from 14% a year earlier. Ohio and Michigan converted the most: 35% of… - Manufacturing RFQ Trends 2026: Fewer Quotes, Bigger Quotes
Yes, but they are not spending less. In the 12 months to October 2026, U.S. manufacturing quotes fell 30% (1,812 to 1,271) while quoted value held at $127.3M (−2%). The median… - How Many Touches Does One Manufacturing Quote Take? (2026)
About 834. In the 12 months to October 2026, Factur’s prospecting for U.S. manufacturers logged 439,358 calls and 621,119 emails, held 33,856 live conversations and produced 1,271… - Cold Calling Manufacturers: Answer Rates and Outcomes (2026)
7.7%. Of 439,358 prospecting calls to manufacturers in the 12 months to October 2026, 33,856 were answered. 41% rang out with no answer and 35% reached voicemail. Answered calls… - Which Prospecting Channel Produces Manufacturing Quotes? (2026)
Email. Email sequences produced 1,046 of 1,271 quotes (82%), $112.1M of quoted value and 221 of 268 purchase orders in the 12 months to October 2026. Calls as the source produced… - U.S. Manufacturing Sales by Region: Quotes and Orders (2026)
The Midwest. It produced 408 quotes and 116 purchase orders in the 12 months to October 2026, converting 28% of quotes against 21% nationally, and its purchase orders rose 32% on… - SMS Prospecting to Manufacturers: First-Month Results (2026)
In its first month (October 2026), Factur sent 8,504 prospecting texts to manufacturers: 72% were delivered and 1,158 messages came back. The app’s numbers also received 1,669… - Manufacturing sales by segment, 2026: quote-to-order rates for machining, fabrication, plastics, equipment and construction trades
Construction trades. In Factur’s 2026 prospecting data, painting, roofing and glass contractors turned 33% of their quotes into purchase orders (28 of 85). Industrial equipment…
By industry
- Machinery Manufacturing · 121 quotes, 22% to PO
- Mechanical & Industrial Engineering · 82 quotes, 21% to PO
- Electrical & Electronic Manufacturing · 50 quotes, 18% to PO
- Construction Manufacturing · 37 quotes, 27% to PO
- Aviation & Aerospace Manufacturing · 30 quotes, 13% to PO
- Automotive Manufacturing · 27 quotes, 19% to PO
- Defense & Space Manufacturing · 25 quotes, 28% to PO
- Building Materials Manufacturing · 17 quotes, 24% to PO
- Plastics Manufacturing · 17 quotes, 29% to PO
- Oil & Energy Manufacturing · 16 quotes, 19% to PO
- Packaging & Containers Manufacturing · 13 quotes, 31% to PO
- Mining & Metals Manufacturing · 12 quotes, 33% to PO
- Medical Devices Manufacturing · 9 quotes, 22% to PO
- General Manufacturing · 9 quotes, 22% to PO
- Environmental Services Manufacturing · 9 quotes, 0% to PO
By state
- California · 98 quotes, 18% to PO
- Ohio · 89 quotes, 35% to PO
- Michigan · 81 quotes, 35% to PO
- Texas · 76 quotes, 17% to PO
- Illinois · 74 quotes, 19% to PO
- Florida · 54 quotes, 17% to PO
- New York · 53 quotes, 15% to PO
- Pennsylvania · 44 quotes, 23% to PO
- Indiana · 36 quotes, 31% to PO
- Massachusetts · 32 quotes, 22% to PO
- Minnesota · 32 quotes, 22% to PO
- Wisconsin · 30 quotes, 20% to PO
- Missouri · 29 quotes, 31% to PO
- New Jersey · 25 quotes, 16% to PO
- North Carolina · 23 quotes, 4% to PO
Answers, glossary and calculators
Answers & tools: short, sourced answers to direct questions (average quote-to-PO rate, cold-call answer rate, touches per quote, quote size, RFQ trends) and two calculators, the prospecting calculator and the quote pipeline calculator. The glossary defines RFQ, quote-to-PO rate, purchase order, NAICS vs SIC codes and touches per quote.
Download the data (CSV)
The study’s main tables as plain CSV files with a header row, free to reuse with a link to the study.
- quotes-po-by-state-2026.csv · Quotes and purchase orders by state. Every state with at least one quote (50 rows, incl. DC, Puerto Rico and Ontario). From Appendix A.
- quotes-po-by-industry-2026.csv · Quotes and purchase orders by industry. The 24 industries with three or more quotes (614 quotes have no industry). From Appendix B.
- quotes-po-by-region-2026.csv · Quotes and purchase orders by region. The four U.S. Census regions. From section 15.
- prospecting-channels-2026.csv · Quotes and purchase orders by prospecting channel. Leads worked, quotes and POs by the CRM’s prospecting lead source, grouped into channels. From section 12.
- prospecting-activity-2026.csv · Prospecting activity: calls, voicemails, emails, meetings. Twelve-month totals and the change on the twelve months before (all prospecting, not only U.S. accounts). From section 13.
- quote-sizes-2026.csv · Quotes and purchase orders by quote size. Quotes grouped by amount, their share of quotes and of quoted value, and how many became a PO. From section 07.
- sms-activity-2026.csv · SMS and inbound calls on the app’s numbers. Texts sent, delivered and received, inbound calls and voicemails, by month (September 2026 was set-up). From section 13.
- quotes-po-by-segment-2026.csv · Quotes and purchase orders by client segment. Five segments of Factur’s client companies grouped by industry, with the quotes and purchase orders their prospecting produced (aggregates, at least 5 clients each). From Factur’s 2026 prospecting data.
Notes: every value is as published in the report, Nov 1, 2025 – Oct 31, 2026, by opportunity close date, U.S. accounts only (prospecting activity covers all prospecting). Amounts are U.S. dollars rounded as the report prints them ($14.7M is written 14700000), so they do not add up exactly; percentages are written without the % sign, and changes are against the 12 months before (0 means no change, empty means no prior figure). A quote is an opportunity with status Quoted or Purchase Order or a quote amount; a purchase order is status Purchase Order, a PO amount or a linked order record. 215 quotes have no state and 614 no industry. The segment file is not from the report: it aggregates the prospecting results of Factur’s client companies by the client’s industry (see manufacturing sales by segment).