Average Quote-to-PO Conversion Rate in Manufacturing (2026)
About 21% of manufacturing quotes become purchase orders: 268 of 1,271 U.S. quotes in the 12 months to October 2026 (21.1%), up from 14% a year earlier.
The rate varies with place and deal size. Ohio and Michigan converted 35% of their quotes and the Midwest 28%, while Texas and California, which sent larger quotes, converted 17% and 18%. Small quotes convert best: 18% of quotes under $10K became orders, against 5–9% of larger ones. The rate rose because purchase orders held up (258 to 268, +4%) while quotes fell 30% (1,812 to 1,271).
The numbers
| Group | Quotes | Purchase orders | Quote → PO |
|---|---|---|---|
| U.S., Nov 2025 – Oct 2026 | 1,271 | 268 | 21.1% |
| U.S., Nov 2024 – Oct 2025 | 1,812 | 258 | 14.2% |
| Midwest | 408 | 116 | 28% |
| Northeast | 181 | 35 | 19% |
| West | 192 | 34 | 18% |
| South | 271 | 47 | 17% |
| Ohio | 89 | 31 | 35% |
| Michigan | 81 | 28 | 35% |
Download the data (CSV): Quotes and purchase orders by state, Quotes and purchase orders by region. Notes on the files are on the findings page.
How we measured it
Quote-to-PO rate is purchase orders divided by quoted opportunities in the same group and window (268 ÷ 1,271 = 21.1%). A quote is an opportunity with status Quoted or Purchase Order or a quote amount; a purchase order is status Purchase Order, a PO amount or a linked order record, so every PO is also counted as a quote. Rates for a state or industry are shown only where there are at least 20 quotes. Sources: sections 01, 10, 14 and 15 of the study.
From Factur’s outbound prospecting for U.S. manufacturing suppliers: every opportunity that reached a quote, its amount, and whether it became a purchase order, plus the calls and emails logged in the CRM, over the 12 months November 2025 – October 2026 compared with the 12 before, by opportunity close date. See the full study for what is and isn’t counted.
Related findings
- Manufacturing quote-to-PO rate by state
- Manufacturing sales by region
- RFQ trends: fewer quotes, bigger quotes
- Glossary: quote-to-PO rate
- Quote pipeline calculator
Questions
What is the average quote-to-PO conversion rate in manufacturing?
About 21% of manufacturing quotes become purchase orders: 268 of 1,271 U.S. quotes in the 12 months to October 2026 (21.1%), up from 14% a year earlier.
Is a 20% quote-to-PO rate good for a manufacturer?
It is about average in this data: 21.1% of U.S. manufacturing quotes became a purchase order in the 12 months to October 2026. Above 30% is strong; among states with 20+ quotes only Ohio, Michigan, Indiana and Missouri reached it.
Why did the quote-to-PO rate rise in 2026?
Purchase orders rose 4% (258 to 268) while quotes fell 30% (1,812 to 1,271): fewer, larger quotes went out and about the same number of orders came back.
Cite this
Factur (2026). Average Quote-to-PO Conversion Rate in Manufacturing (2026). 2026 U.S. Manufacturing Sales Study. https://data.facturmfg.com/reports/answers/average-quote-to-po-conversion-rate-manufacturing.html
License: CC BY 4.0. Free to cite, quote, embed and reuse with attribution to Factur and a link to this page. Data: November 2025 – October 2026; full study.
Read the full 43-page studyDownload the PDF
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Factur runs outbound prospecting for U.S. manufacturers · facturmfg.com · More free data on U.S. companies by state: Insights