What Share of Manufacturing Quotes Come From Email? (2026)
82%: email sequences were the lead source of 1,046 of 1,271 U.S. manufacturing quotes in the 12 months to October 2026, and of 221 of 268 purchase orders.
Email also carried most of the value: $112.1M of the $127.3M quoted. 4.4% of the email-sequence leads worked reached a quote, against 2.1% for leads sourced by calling and 7.6% for inbound website enquiries. Calls were the source of 28 quotes, and LinkedIn outreach worked 122 leads without a quote yet. 129 quotes have no lead source recorded.
The numbers
| Channel | Leads worked | Quotes | Share of quotes | POs | Worked → quote |
|---|---|---|---|---|---|
| Email sequences | 23,743 | 1,046 | 82% | 221 | 4.4% |
| Calls | 1,328 | 28 | 2% | 1 | 2.1% |
| Website (inbound) | 629 | 48 | 4% | 11 | 7.6% |
| 122 | 0 | 0% | 0 | 0.0% | |
| In-person meetings | 14 | 0 | 0% | 0 | 0.0% |
| Other | 121 | 20 | 2% | 5 | 16.5% |
| Not recorded | 4,872 | 129 | 10% | 30 | 2.6% |
Download the data (CSV): Quotes and purchase orders by prospecting channel. Notes on the files are on the findings page.
How we measured it
Channel is the opportunity’s prospecting lead source in the CRM, grouped: “Email sequences” covers every sequence tool. The lead source records what produced the lead, so calls and voicemails made inside an email sequence count under email. Share of quotes is the channel’s quotes ÷ 1,271. Source: section 12 of the study.
From Factur’s outbound prospecting for U.S. manufacturing suppliers: every opportunity that reached a quote, its amount, and whether it became a purchase order, plus the calls and emails logged in the CRM, over the 12 months November 2025 – October 2026 compared with the 12 before, by opportunity close date. See the full study for what is and isn’t counted.
Related findings
- Which prospecting channel produces manufacturing quotes
- Touches per quote
- Cold calling answer rates
- Prospecting calculator
Questions
What share of manufacturing quotes come from email?
82%: email sequences were the lead source of 1,046 of 1,271 U.S. manufacturing quotes in the 12 months to October 2026, and of 221 of 268 purchase orders.
Is email or cold calling better for manufacturing sales?
In this data email sequences produced 1,046 quotes and 221 purchase orders; calls as the lead source produced 28 quotes and 1 order. Calls work best as a touch inside an email sequence.
What share of manufacturing purchase orders come from email?
82%: 221 of 268 purchase orders had an email sequence as the lead source.
Cite this
Factur (2026). What Share of Manufacturing Quotes Come From Email? (2026). 2026 U.S. Manufacturing Sales Study. https://data.facturmfg.com/reports/answers/share-of-manufacturing-quotes-from-email.html
License: CC BY 4.0. Free to cite, quote, embed and reuse with attribution to Factur and a link to this page. Data: November 2025 – October 2026; full study.
Read the full 43-page studyDownload the PDF
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Factur runs outbound prospecting for U.S. manufacturers · facturmfg.com · More free data on U.S. companies by state: Insights