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2026 U.S. manufacturing sales study · November 2025 – October 2026

Manufacturing Sales Statistics 2026: 40+ Data Points

56 statistics from 12 months of U.S. manufacturing sales: 1,271 quotes worth $127.3M, 268 purchase orders, and the 439,358 calls, 621,119 emails and 8,504 texts behind them. Each one names the section of the 2026 study it comes from and links to a page with the chart and table.

How to cite

Free to quote with a link to this page or the study (CC BY 4.0): see Cite this below for a ready citation. Or link a single statistic to its section in the full study or its own page. The tables are also available as CSV downloads.

Jump to: Demand & RFQs · Deal size · Conversion · States & regions · Industries · Channels · Calling · Email · SMS · Effort

Looking for one number? Answers & calculators · Glossary

Demand & RFQs

  1. U.S. manufacturing quotes fell 30% in the 12 months to October 2026: 1,271 quotes against 1,812 a year earlier.
    Source: Factur 2026 study, section 01 · details
  2. Quoted value held almost flat at $127.3M, −2% on $130.1M the year before.
    Source: Factur 2026 study, section 01 · details
  3. Quoting peaked in March 2026, with 143 quotes in the month.
    Source: Factur 2026 study, section 04 · details
  4. Feb–Apr 2026 was the busiest quarter: 389 quotes and 82 purchase orders.
    Source: Factur 2026 study, section 05 · details
  5. Three of four quarters had fewer quotes than a year earlier; Aug–Oct 2026 fell the most, −46% (249 quotes against 457).
    Source: Factur 2026 study, section 05 · details
  6. 166 client manufacturers received at least one quote, against 196 a year earlier (−15%).
    Source: Factur 2026 study, section 20 · details

Deal size

  1. The median manufacturing quote rose to $12K from $8K (+47%).
    Source: Factur 2026 study, section 06 · details
  2. The average quote rose to $137K from $91K (+51%).
    Source: Factur 2026 study, section 06 · details
  3. 47% of quotes with an amount were under $10K (431 of 926).
    Source: Factur 2026 study, section 06 · details
  4. Quotes of $1M or more were 3% of quotes with an amount but 66% of quoted value ($83.8M).
    Source: Factur 2026 study, section 07 · details
  5. The median purchase order was $5K, up from $4K.
    Source: Factur 2026 study, section 08 · details
  6. 84% of purchase orders with an amount were under $25K.
    Source: Factur 2026 study, section 09 · details
  7. The median order arrived 74 days after the quote (68 orders with a recorded time).
    Source: Factur 2026 study, section 09 · details

Conversion

  1. 21.1% of quotes became a purchase order, up from 14.2% a year earlier (+6.8 pts).
    Source: Factur 2026 study, section 01 · details
  2. Purchase orders rose 4% to 268 while quotes fell 30%.
    Source: Factur 2026 study, section 01 · details
  3. Quotes under $10K converted best of the size bands: 18% became orders (78 POs).
    Source: Factur 2026 study, section 07 · details
  4. Larger quotes converted less: 9% of $10K–50K quotes and 7% of $50K–250K quotes became orders.
    Source: Factur 2026 study, section 07 · details
  5. Buyers with 1,001–5,000 employees converted 30% of quotes, the best of any company size.
    Source: Factur 2026 study, section 11 · details
  6. Buyers with 5,001+ employees produced 18 quotes and no purchase orders.
    Source: Factur 2026 study, section 11 · details
  7. Small shops (1–50 employees) produced 606 quotes and converted 22% of them.
    Source: Factur 2026 study, section 11 · details

States & regions

  1. California produced the most quotes of any state: 98, worth $14.7M.
    Source: Factur 2026 study, section 14 · details
  2. Ohio produced the most purchase orders: 31, converting 35% of its quotes.
    Source: Factur 2026 study, section 14 · details
  3. Michigan also converted 35% of quotes (28 purchase orders).
    Source: Factur 2026 study, section 10 · details
  4. Texas had the most quoted value of any state: $23.7M from 76 quotes.
    Source: Factur 2026 study, section 14 · details
  5. Illinois led on purchase-order amount: $3.4M, mostly one $3.1M order.
    Source: Factur 2026 study, section 08 · details
  6. North Carolina converted 4% of its 23 quotes (1 purchase order).
    Source: Factur 2026 study, section 14 · details
  7. The top three states, California, Ohio and Michigan, held 21% of all quotes.
    Source: Factur 2026 study, section 14 · details
  8. The Midwest converted 28% of quotes into orders and produced 116 purchase orders, +32% on a year earlier.
    Source: Factur 2026 study, section 15 · details
  9. The South had the most quoted value ($52.1M) but converted 17%.
    Source: Factur 2026 study, section 15 · details
  10. Ohio produced 6.0 quotes per 100,000 business records, the most for its size; Florida and Georgia 0.6–0.8.
    Source: Factur 2026 study, section 16 · details

Industries

  1. Machinery produced the most quotes of any classified industry: 121 (−46%) and 27 purchase orders.
    Source: Factur 2026 study, section 17 · details
  2. Mechanical & Industrial Engineering had the most quoted value: $35M from 82 quotes.
    Source: Factur 2026 study, section 17 · details
  3. Defense & Space converted 28% of quotes, the best of industries with 20+ quotes.
    Source: Factur 2026 study, section 10 · details
  4. Construction quote volume held flat at 37, and 27% of its quotes became orders.
    Source: Factur 2026 study, section 18 · details
  5. Aviation & Aerospace converted 13% of quotes and its quote count fell 55%.
    Source: Factur 2026 study, section 18 · details
  6. Electrical & Electronic quotes had a median of $45K, against $12K overall.
    Source: Factur 2026 study, section 18 · details
  7. 48% of quoted opportunities have no industry on the account (614 quotes).
    Source: Factur 2026 study, section 03 · details

Channels

  1. Email sequences produced 82% of quotes (1,046 of 1,271) and 221 of 268 purchase orders.
    Source: Factur 2026 study, section 12 · details
  2. Inbound website enquiries produced 48 quotes worth $5.1M; 23% became orders.
    Source: Factur 2026 study, section 12 · details
  3. Calls as the lead source produced 28 quotes, against 119 the year before.
    Source: Factur 2026 study, section 12 · details
  4. LinkedIn outreach: 122 leads worked, no quotes yet.
    Source: Factur 2026 study, section 12 · details
  5. 4.4% of email-sequence leads reached a quote, against 2.1% of calling leads.
    Source: Factur 2026 study, section 12 · details

Calling

  1. 439,358 prospecting calls were made, −9% on a year earlier.
    Source: Factur 2026 study, section 13 · details
  2. 7.7% of calls were answered (33,856 conversations); answered calls fell 31%.
    Source: Factur 2026 study, section 13 · details
  3. 41% of calls rang out with no answer and 35% reached voicemail.
    Source: Factur 2026 study, section 13 · details
  4. 154,389 voicemails were left, 35% of calls.
    Source: Factur 2026 study, section 13 · details
  5. Wrong or bad numbers fell 59% to 18,241 calls.
    Source: Factur 2026 study, section 13 · details

Email

  1. 621,119 prospecting emails were sent, −19% on a year earlier.
    Source: Factur 2026 study, section 13 · details
  2. 400,913 emails were received, +48%.
    Source: Factur 2026 study, section 13 · details
  3. 15,842 emails bounced, −72%.
    Source: Factur 2026 study, section 13 · details

SMS

  1. In its first live month (October 2026), 8,504 prospecting texts were sent and 72% delivered.
    Source: Factur 2026 study, section 13 · details
  2. 1,158 text messages came back from prospects that month.
    Source: Factur 2026 study, section 13 · details
  3. The app’s numbers received 1,669 inbound calls and 213 voicemails in October 2026.
    Source: Factur 2026 study, section 13 · details

Effort

  1. It took 834 calls and emails to produce one quote.
    Source: Factur 2026 study, section 13 · details
  2. 74,765 meetings were logged, +22% on a year earlier.
    Source: Factur 2026 study, section 13 · details
  3. LinkedIn touches: 168, +22%.
    Source: Factur 2026 study, section 13 · details

Questions

What percentage of manufacturing quotes become purchase orders?

21.1% of U.S. manufacturing quotes became a purchase order in the 12 months to October 2026, up from 14.2% a year earlier (Factur 2026 study, section 01).

What is the average manufacturing quote size in 2026?

The median quote was $12K (up from $8K) and the average $137K (up from $91K), across 926 quotes with an amount (section 06).

How many touches does it take to get a manufacturing quote?

834 calls and emails per quote: 439,358 calls and 621,119 emails for 1,271 quotes over 12 months (section 13).

What is the cold call answer rate for manufacturers?

7.7% of 439,358 prospecting calls were answered (section 13).

Which channel produces the most manufacturing quotes?

Email sequences: 82% of quotes (1,046 of 1,271) and 221 of 268 purchase orders (section 12).

Read the full 43-page studyDownload the PDF

How we measured it

From Factur’s outbound prospecting for U.S. manufacturing suppliers: every opportunity that reached a quote, its amount, and whether it became a purchase order, plus the calls, emails and texts logged against it, over the 12 months November 2025 – October 2026 compared with the 12 before. The study’s methodology page explains what is and isn’t counted.

Cite this

Factur (2026). Manufacturing Sales Statistics 2026: 40+ Data Points. 2026 U.S. Manufacturing Sales Study. https://data.facturmfg.com/reports/manufacturing-sales-statistics-2026.html

License: CC BY 4.0. Free to cite, quote, embed and reuse with attribution to Factur and a link to this page. Data: November 2025 – October 2026; full study.

Factur runs outbound prospecting for U.S. manufacturers · facturmfg.com · More free data on U.S. companies by state: Insights