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2026 U.S. manufacturing sales study · November 2025 – October 2026

Manufacturing Quote-to-PO Rate by State (2026)

What share of manufacturing quotes become purchase orders, by state? Across 1,271 U.S. manufacturing quotes in the 12 months to October 2026, 21% became a purchase order, up from 14% a year earlier. Ohio and Michigan converted the most: 35% of their quotes became orders. Texas and California produced larger quotes but converted 17–18%.

21%of quotes became a PO (U.S.)
14%a year earlier
35%Ohio and Michigan
31POs in Ohio, the most of any state

Quote → PO rate

Ohio35%Michigan35%Indiana31%Missouri31%Pennsylvania23%Massachusetts22%Minnesota22%U.S. overall21%Wisconsin20%Illinois19%California18%Texas17%Florida17%New Jersey16%New York15%
Source: Factur 2026 U.S. Manufacturing Sales Study, November 2025 – October 2026.
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The numbers

StateQuotesQuote amountPurchase ordersQuote → PO
California98$14.7M1818%
Ohio89$1.2M3135%
Michigan81$4.7M2835%
Texas76$23.7M1317%
Illinois74$11.8M1419%
Florida54$10.7M917%
New York53$5M815%
Pennsylvania44$1.6M1023%
Indiana36$3.1M1131%
Massachusetts32$961K722%
Minnesota32$307K722%
Wisconsin30$957K620%
Missouri29$962K931%
New Jersey25$3.1M416%
North Carolina23$2.4M14%

Download the data (CSV): Quotes and purchase orders by state. Notes on the files are on the findings page.

How we measured it

From Factur’s outbound prospecting for U.S. manufacturing suppliers: every opportunity that reached a quote, its amount, and whether it became a purchase order, plus the calls, emails and texts logged against it, over the 12 months November 2025 – October 2026 compared with the 12 before. Counts are from the CRM; see section 14, Quotes and orders by state (the 15 states with the most quotes; 215 quotes have no state) in the full study, which also explains what is and isn’t counted.

Read the full 43-page studyDownload the PDF

Questions

What share of manufacturing quotes become purchase orders, by state?

Across 1,271 U.S. manufacturing quotes in the 12 months to October 2026, 21% became a purchase order, up from 14% a year earlier. Ohio and Michigan converted the most: 35% of their quotes became orders. Texas and California produced larger quotes but converted 17–18%.

What is a good quote-to-PO rate in manufacturing?

In this data, 21% of quotes became a purchase order across the U.S. in the 12 months to October 2026, up from 14% the year before. Above 30% is strong: only Ohio, Michigan, Indiana and Missouri reached it among states with 20+ quotes.

Which state converts the most manufacturing quotes into orders?

Ohio and Michigan, at 35% each (31 and 28 purchase orders). The Midwest as a region converted 28% of quotes.

Cite this

Factur (2026). Manufacturing Quote-to-PO Rate by State (2026). 2026 U.S. Manufacturing Sales Study. https://data.facturmfg.com/reports/findings/manufacturing-quote-to-po-rate-by-state-2026.html

License: CC BY 4.0. Free to cite, quote, embed and reuse with attribution to Factur and a link to this page. Data: November 2025 – October 2026; full study.

More findings from the study

Findings

By industry

By state

All the numbers

Factur runs outbound prospecting for U.S. manufacturers · facturmfg.com · More free data on U.S. companies by state: Insights