Factur data / Insights / 2026 study findings
2026 U.S. manufacturing sales study · November 2025 – October 2026

Wisconsin Manufacturing Sales 2026: Quotes & Purchase Orders

What share of manufacturing quotes in Wisconsin become purchase orders? 20%. In the 12 months to October 2026, Wisconsin accounts produced 6 purchase orders from 30 manufacturing quotes (−17% on a year earlier) worth $957K, close to the 21% national quote-to-PO rate.

20%became a PO (U.S. 21%)
30quotes (−17% on last year)
$957Kquoted
6purchase orders

Quote → PO: Wisconsin against the other top-15 states

Ohio35%Michigan35%Indiana31%Missouri31%Pennsylvania23%Massachusetts22%Minnesota22%U.S. overall21%Wisconsin20%Illinois19%California18%Texas17%Florida17%New Jersey16%New York15%North Carolina4%
Source: Factur 2026 U.S. Manufacturing Sales Study, November 2025 – October 2026.
Embed this chart

Paste this HTML where the chart should appear (it keeps the chart up to date and links back to the source):

Or as an image:

Free to embed under CC BY 4.0 with the source line kept.

The numbers

MeasureWisconsinYear beforeChangeU.S. overallU.S. change
Quotes30—−17%1,271−30%
Quote amount$957K——$127.3M−2%
Purchase orders6——268+4%
PO amount$23K——$6.3M+86%
Quote → PO20%——21.1%+6.8 pts

Download the data (CSV): Quotes and purchase orders by state. Notes on the files are on the findings page.

Wisconsin’s business base

Factur’s directory holds 651,680 business records in Wisconsin, 1,523 of them for companies with 500+ employees: 4.6 quotes per 100,000 records and 20 per 1,000 large-company records (section 16). Wisconsin business by the numbers on Insights breaks the companies down by city, industry and size.

Wisconsin is in the Midwest, where 28% of 408 quotes became purchase orders: manufacturing sales by region.

How we measured it

From Factur’s outbound prospecting for U.S. manufacturing suppliers: every opportunity that reached a quote, its amount, and whether it became a purchase order, plus the calls, emails and texts logged against it, over the 12 months November 2025 – October 2026 compared with the 12 before. Counts are from the CRM; see section 14, Quotes and orders by state, section 16 and Appendix A in the full study, which also explains what is and isn’t counted.

Read the full 43-page studyDownload the PDF

Questions

What share of manufacturing quotes in Wisconsin become purchase orders?

20%. In the 12 months to October 2026, Wisconsin accounts produced 6 purchase orders from 30 manufacturing quotes (−17% on a year earlier) worth $957K, close to the 21% national quote-to-PO rate.

How many manufacturing quotes came from Wisconsin in 2026?

30 quotes worth $957K in the 12 months to October 2026, −17% on a year earlier, and 6 purchase orders ($23K recorded).

How does Wisconsin compare with the rest of the Midwest?

The Midwest as a whole produced 408 quotes and 116 purchase orders, converting 28%; Wisconsin converted 20%.

How many businesses are there in Wisconsin?

Factur’s directory lists 651,680 business records in Wisconsin, 1,523 of them for companies with 500+ employees; the Wisconsin page on Factur Insights breaks them down by city and industry.

Cite this

Factur (2026). Wisconsin Manufacturing Sales 2026: Quotes & Purchase Orders. 2026 U.S. Manufacturing Sales Study. https://data.facturmfg.com/reports/findings/wisconsin-manufacturing-sales-2026.html

License: CC BY 4.0. Free to cite, quote, embed and reuse with attribution to Factur and a link to this page. Data: November 2025 – October 2026; full study.

More findings from the study

Findings

By industry

By state

All the numbers

Factur runs outbound prospecting for U.S. manufacturers · facturmfg.com · More free data on U.S. companies by state: Insights